Services

Strategy Development Services

Our Strategy Development Services occur before any marketing or sales efforts begin.  Together we develop the plans, objectives, strategies and tasks of the marketing and sales program.

Step 1. Review
We review your current marketing and sales program to understand your strategies, methods and results.  We ask for all of your current collateral material.  We work closely with you to understand your business and learn how you operate.  We will ask questions and seek to understand your current process.  Our goal is to have a solid understanding of your current programs and know how we can assist you.

Step 2. Sales Strategy
We work with you and your staff to develop a solid sales strategy.  This includes the product, pricing, sales methods, lead generation methods and how we cultivate the leads.  Using the concepts of  The Revenue Chain Marketing System we'll identify the key strategies to be used at each step of the sales pipeline.  It is an action blueprint for growing sales.  The goal is to develop a successful, reproducible sales strategy that becomes an asset for your business.

Step 3. Sales Program
Most small and mid-size companies don’t have a written sales program.  It’s operated by memory and word-of-mouth.  We develop a full sales system for your company.  The program is committed to writing in a printed or online manual.  It is a written manual that answers the question, "How Do We Sell?".  We collect information and build the system while we’re actually selling.  It creates first-hand knowledge of your program.  We’ll cover all aspects of the program and provide you with a reproducible sales system that you can use for your company in the years to come.

Benefits
After the Sales Development Services program is complete, you have a comprehensive sales strategy and sales program.  It's a written document covering every aspect of the sales process steps of the sales pipeline.  The process for generate leads, prospects and customers is clearly identified and explained. You have a standardized sales system that is an intellectual property for your company to use. Hiring, training and managing all become easier, faster and less costly when you have a formal, defined sales program.

Website Development

The Internet is an integral part of the marketing and sales experience today.  We can develop corporate websites, landing pages or product-specific websites.  We use the Joomla content management system (CSM) to create a sophisticated marketing website that is valuable to your company.  We never become the webmaster that holds you captive.  We create website tools that become more valuable over time. We develop corporate websites or landing pages for lead generation campaigns. 

Business Development Services

We implement the sales strategies and systems to create prequalified prospects, qualified prospects or customers.  The type of deliverable is up to you.

1. Digital Marketing
We provide a variety of digital marketing services.  Search engine marketing (SEM), search engine optimization (SEO), pay per click, directory listings, backlinking, and email campaigns are the main digital marketing services we provide.

The primary goal of digital marketing is to generate prequalified prospects for building a sales pipeline.

2. Building a Sales Pipeline
We prequalify leads for your product or service based on key questions created in the Development Services process.  Prequalifying a lead creates someone from the target market who is interested in your product or service. 

We can go the next step in the process and qualify prospects.  This requires a deeper selling process than Prequalifying.  The questions, responses and actions required are more significant.  The goal is to send your sales team solid qualified prospects that have a good probability of closing.

We can take the sales program all the way through to closing.  It’s a sophisticated program from start to finish that creates new customers.  We handle the entire sales cycle.

Benefits
The benefit of Business Development Services is a much larger sales pipeline and increased revenues.  We build the sales pipeline with leads, prospects and customers.  We work with the market conditions and change and adapt to create a successful program.

Custom Quote

For each potential project we will discuss your needs and develop a customized quote for services.  The program needs to be right for you.  No two programs are going to be identical.  We’ll work together with you to create the right program for the best results possible.